Wednesday, May 25, 2011

Fashion TV partners with Saif Belhasa Group launch 'I Love Fashion' retail stores in MENA region

Saif Belhasa, Chairman of the Saif Belhasa and Sara Belhasa with Michel Adam president of Fashion TV.

Saif Belhasa Group wins the exclusive license of F Fashion in the entire Middle East. The agreement was signed in a big celebration in Majestic Hotel in Cannes, during the Cannes film festival between Saif Ahmed Belhasa, Chairman of the Saif Belhasa Group and Michel Adam, president of Fashion TV.

F Fashion is the fashion retail of the international channel Fashion TV, the world s leading Fashion channel that broadcasts over 132 countries and reaches over 300 million viewers. F Fashion has 55 stores and is rapidly expanding worldwide. The brand targets the young modern women with high self confidence. And will be launching with a unique collection tailored made for the MENA region. 

Saif Belhasa, Chairman of the Saif Belhasa group, "After the success of the Saif Belhasa group in retail, we wanted to bring new fashion concepts to the region, and I love fashion from Fashion TV is a world-class brand. We secured the first flagship store in Dubai Mall and plan to expand rapidly in the MENA region. The store will be the destination of Fashion, Fashion shows, celebrities and many glamorous events in Dubai.'

Sara Belhasa, Vice Chairman of Saif Belhasa Group and one of the leading fashionistas comments, "I wanted to bring to the women here a different affordable luxury. A stylish woman does not have to spend thousands on a designer; we bring to her the catwalk in an affordable price. We will bring a variety of collections that meets every need. The store looks like a fashion show on Fashion TV, and every customer is the celebrity attending the show front row and treated VIP."

Michel Adam president of Fashion TV commented, "like I created Fashion TV as the first and unique channel dedicated to fashion, beauty and lifestyle, I have created I love Fashion retail stores dedicated to bringing the glamour and the lifestyle of the catwalk to you in an affordable way. We know this is going to be a huge success in MENA and we are very pleased to partner with Saif and Sara Belhasa who know the market well and understand the consumer and the fashion needs."

The first "I Love Fashion" store will open in Dubai Mall in Fall 2011.